M·A·C Cosmetics India launches Party in M·A·C festive campaign with seasonal casting and gold packaging
M·A·C Cosmetics India paired a festive campaign film featuring three named talents with limited-edition packaging updates.
2 min read
Campaigns, unpacked.
Explore marketing campaigns, brand strategy and creative decisions. Find the brands, ideas and practical lessons worth a closer look.
12 of 12 stories
Stories
AI-generated illustrationAgency Reporter Analysis: Maintaining Brand Relevance Across the Cricket Calendar Between IPL Cycles
An analysis of how brands navigate the sports-marketing planning cycle beyond the IPL by utilizing bilateral tours, women's cricket, Team India partnerships, and creator ecosystems.
5 min read
Print Media Resilience and Revenue Shifts: What Indian Newspaper Society and Crisil Ratings Data Reveal
An analysis of print media advertising revenues, regional daily performance, and publisher diversification strategies based on recent industry data.
4 min read
Ganeshotsav Experiential Outdoor Campaigns: Moving Beyond Normal Hoardings
Examining how Indian brands use interactive outdoor campaigns during Ganeshotsav to drive engagement through sound, mobility, and digital integration.
4 min read
Adobe led India's digital ad impressions. What does 4% tell us?
Adobe Software India led the advertiser table, yet held just 4% of reported digital ad impressions. The distinction between delivery and business results matters more than the rank.
4 min read
Why Target made its red bag the star of 'Inside Out'
The familiar bag connects Target's design promise to the things customers choose. The campaign shows how a physical brand asset can hold a story across channels.
5 min read
Amazon's Great Indian Festival 2026 sells more than a discount
Its launch message combines an offer ladder, membership benefits and delivery convenience. The marketing story is built into the shopping experience.
5 min read
How Jio turned its tenth anniversary into an annual-plan story
A milestone supplies the occasion. A year-long plan and redeemable benefits supply the reasons to keep returning to the brand's app.
5 min read
How Meesho built a brand for the shopper the other apps were not building for
Meesho's positioning insight is that the next 300 million Indian online shoppers look nothing like the first 100 million — and that competitors built for the first group.
5 min read
How Nykaa uses loyalty to make beauty discovery a repeat behaviour
Nykaa's edge is not just its product range — it is the system that keeps a beauty shopper coming back, learning more and spending more with each visit.
6 min read
How Swiggy is repositioning from delivery app to daily habit platform
Swiggy is not rebranding its app — it is arguing that the same app belongs in more moments of a customer's day.
5 min read
Zomato's Healthy Subscriptions make the product the marketing
The feature moves the promise from finding one healthy meal to making repeat ordering easier across an ordinary week.
5 min read