About us.
We study what brands make, and why people might care. Our starting point is India; our curiosity is global.
Our purpose
mkrting.com is an independent publication for founders, marketers and designers who want to understand the strategy behind a campaign. Founded in 2026, we bring an evidence-first approach to Indian brand marketing: we verify the original creative, identify the audience insight, and explain the strategic choice in terms a smaller team can use.
What we publish
Original campaign teardowns, evidence-led brand strategy analyses and practical startup marketing playbooks. Coverage is not guaranteed to a brand or agency. We publish when a campaign offers a genuine idea and enough verified evidence to discuss it honestly and accurately.
Our editorial standards
Every article cites primary sources. Strategic readings are labelled as interpretation. Performance claims require verifiable measurement data, not publicity figures. AI assists research and drafting; a human editor reviews and approves every article before publication.
How we use AI
Automation helps us find leads, group duplicate stories, organise evidence and prepare drafts. The editorial decision — what to publish and what to hold — is made by a person. Source links, evidence limits and corrections remain visible on every article.
Corrections
We review challenged facts against linked evidence and update confirmed errors. Material corrections are noted on the article, and its modification date is updated. Our corrections policy is available at /corrections/.