India.
Explore Indian marketing campaigns and the audience insights, creative choices and brand decisions behind them.
Amazon's Great Indian Festival 2026 sells more than a discount
Its launch message combines an offer ladder, membership benefits and delivery convenience. The marketing story is built into the shopping experience.
Read the analysisHow Jio turned its tenth anniversary into an annual-plan story
A milestone supplies the occasion. A year-long plan and redeemable benefits supply the reasons to keep returning to the brand's app.
Read the analysisHow Meesho built a brand for the shopper the other apps were not building for
Meesho's positioning insight is that the next 300 million Indian online shoppers look nothing like the first 100 million — and that competitors built for the first group.
Read the analysisHow Nykaa uses loyalty to make beauty discovery a repeat behaviour
Nykaa's edge is not just its product range — it is the system that keeps a beauty shopper coming back, learning more and spending more with each visit.
Read the analysisHow Swiggy is repositioning from delivery app to daily habit platform
Swiggy is not rebranding its app — it is arguing that the same app belongs in more moments of a customer's day.
Read the analysisZomato's Healthy Subscriptions make the product the marketing
The feature moves the promise from finding one healthy meal to making repeat ordering easier across an ordinary week.
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